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Noomi Rapace as Lisbeth Salander in The Girl with the dragon tattoo

Monday 30 January marks the start of three days packed full of fashion shows when the Mercedes-Benz Fashion Week gets underway in Stockholm. This season, the award-winning actress Noomi Rapace will be opening the event. The 2012 Mercedes-Benz Fashion Week in Stockholm runs from 30 January to 1 February. The event will be officially opened by actress Noomi Rapace who will cut the inaugural ribbon in conjunction with the opening show put on by Altewai.Saome, winner of this year’s Max Factor Award.

Around 30 fashion houses and designers will be showing their new collections during the event, including Filippa K, Rodebjer, Tiger of Sweden, J.Lindeberg, Whyred, Lexington, Cheap Monday, Carin Wester and V Avenue Shoe Repair.

stockholm department store, stockholm rica, gay stockholm

Welcome to Stockholm’s true shopping hotel – Rica Hotel Kungsgatan

First: charge your batteries with the hotel’s large breakfast buffet. After that: take the elevator from the hotel’s lobby, it goes straight down to shopping heaven – the recently renovated PUB department store. After that: go outside and find an open square market with brisk commerce in which the vocal peddlers sell fruits, vegetables, knickknacks and flowers in all the colours of the rainbow. After that: two pedestrian shopping streets and two covered markets. And beyond: Stockholm.

When you book this special rainbow offer you get a 10% discount at selected stores in the PUB department store. The offer also includes strawberries and chocolate crème served in the room and late check-out until 15:00

stockholm department store, stockholm rica, gay stockholm, PUB, shopping Stockholm
An ad for PUB

Paul U Bergstöm founded PUB in 1882, making it Stockholm’s oldest department store. Overlooking both Hötorget and Drottninggatan in central Stockholm, PUB is at the heart of the city’s largest selection of shopping, entertainment and culture.

PUB’s most famous employee is Greta Garbo who started working in the hat shop in 1922 before she was discovered and moved to Hollywood. In fact, her film debut was as a model in commercials for PUB.

Today PUB is established as the premier retailer for Swedish fashion and design, featuring brands such as Acne, Carin Wester, GANT, Tiger of Sweden, Fifth Avenue Shoe Repair, Whyred, Dagmar, Acne, Rodebjer, Hope and Minimarket.

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