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Stockholm can be gay, gayfriendly or simply friendly. This is a film about Stockholm!



RFSL, the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights, is the host organization for the ILGA World 2012 Conference. The theme of the conference is “Global Rights, Global Respect”.

Visit for more information!


When Pam was in Stockholm a while ago she joined the SAS crew for a day to try to learn about service…

Out100: Steven Kolb, Antonio Azzuolo, Efva Attling, Alejandro Ingelmo, Philip Crangi.

Look who made it to the OUT100 list! It’s the Swedish jewelry designer Efva Attling.

“Former model and rocker Efva Attling hasn’t given up the limelight just yet. The Swedish-born jewelry designer, who has logged time at H&M and Levi’s, stays plenty current with her stunning, irreverent line of jewelry, which is a favorite for boldfaced names including Madonna and Uma Thurman.” – Out Magazine.

Efva Attling is the leading jewelry designer of Scandinavia. Attling’s feel-good line is the epitome of statement jewelry. She calls it: beauty with a thought.


Listen to Bittersweet Escape, the first single  by new Swedish electropop-project Midlife Stories.

Bittersweet Escape is co-produced by Swedish “Queen of Electronica” Sophie Rimheden and has vibes from both contemporary dance music, gay disco, 80s synth as well as a dash of Nordic melancholy.

Bittersweet Escape on Spotify>>
Bittersweet Escape on Soundcloud>>

KPMG, IKEA, Microsoft, Swedbank and DSB are among the participating companies that see a good business case in developing equality strategies for lesbian, gay, bisexual and transgender people. They will all meet at a new workplace forum in Stockholm this August.

“Equality is often defined as treating everyone the same. We believe that true equality means treating everyone differently in order to treat them the same. Hence, equality at Swedbank is about assuring equal rights and opportunities for all. Diversity for us is about recognizing, valuing and taking account of people’s different backgrounds, knowledge, skills, and experiences, and encouraging and using those differences to create an open, caring and simple work environment and customer service.”

– Amanda Jackson, Group Specialist Human Rights and Corporate Sustainability, Swedbank.

The Nordic LGBT Workplace Forum & Career Fair will bring together businesses, NGOs and government organisations to discuss strategies for development of LGBT workplace equality in the Nordic countries.  The event is to take place 2-3 August in Stockholm, during the Stockholm Pride week.












As a substitute blogger while the others are enjoying the term know as “vacation” I´ve decided to give you my favorite places and things you definitely don´t want to miss during your stay here. All under the headlines of “Things do in Stockholm on a rainy day”, “Things to do in Stockholm on a sunny day” and “Things to do In-between”.

Yesterday I had the opportunity to do one of my rainy-day parts. The weather sucked to be frank. So I put on my rubber boots and placed my butt on the boat from Slussen to Djurgården to visit “Aquaria“. Aquaria is a water museum in Stockholm where you can experience a walk through a humid rainforest full of deadly fish (keep your hands far away from the water) as well as the cutest characters from the movie “Finding Nemo” hiding in the dazzling coral reefs. If the weather is good, stay and take a coffee while enjoying the beautiful view over Stockholm waters.

You should´t do this if: You hate having kids around.

You should to this if: You think parenting is the same as super sexy.


If you are one of the participants of the competition Win a date with Stockholm – check your email! The four lucky winners have been notified. Thank you all for participating. It was a tough job for us to go through all the entries, would like you all to come to Stockholm!

The prize is a three-night stay in the city for two, where you get to spend your preferred version of a perfect Stockholm visit. Not only do you get the best insider tips on what to do and see; you will also get to experience this with a true Stockholmer!

The winners will be staying in a stylish centrally located and welcoming hotel, plus get sponsored flights courtesy of Scandinavian Airlines.

They will meet Dariusz, Anna, Sait and Linnea. Congratulations and welcome to Stockholm!

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